How to service and retain customers



Given that excellent customer service is essential for any organisation to remain sustainable in the future, this course aims to provide students with best practices for servicing and retaining customers. Key topics include different types of customers in an organisation, difficult customers and how to deal with them, what customers expect from an organisation, how to satisfy customers, customer retention strategies and retention of online customers.


Focus Area

  • Distinguish between different types of customers
  • Identify and meet customer expectations including online
  • customers
  • Understand how to retain customers, especially on digital platforms

Who should register?

Managers, Key individuals, Business owners, Financial advisors, Employees

CPD information

1 CPD Hours


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