How to service and retain customers1 CPD
Given that excellent customer service is essential for any organisation to remain sustainable in the future, this course aims to provide students with best practices for servicing and retaining customers. Key topics in this course include different types of customers in an organisation, difficult customers and how to deal with them, what customers expect from an organisation, how to satisfy customers, customer retention strategies and retention of online customers.
Once you have completed this course you will be able to:
- distinguish between different types of customers.
- identify and meet customer expectations including online customers.
- understand how to retain customers, especially on digital platforms.
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