A Guide to Effective Social Media Management

In recent years, social media has fundamentally transformed how businesses and individuals communicate. Given that networking is integral to consultancy and advisory work, social media can be utilised as a critical business tool for financial advisors. Social media can, however, also be a double-edged sword with its own risks and compliance issues.

This course provides an overview of the different forms of social media that can be utilised, as well as their potential benefits and risks. Following this is an overview of the key tools and strategies that enable advisors to utilise the different forms of social media to improve productivity and effective networking. This is followed by a short assessment to enable learners to measure their progress. This course, therefore, seeks to assist consultants in developing their capacity to manage social media in a manner that increases their productivity and their marketability.